The Conjure Journal
Explore articles on Hoodoo, Conjure, and Southern folkways — cultural traditions preserved through scholarship and lived experience.
Hoodoo, Conjure, Rootwork, and Southern Folk Magic
Conjure—also known as Hoodoo—is a living system of African American folk magic, healing, and protection born from the blending of African, Indigenous, and European traditions in the American South. Rooted in resilience and ancestral wisdom, Conjure emerged as both a spiritual and practical response to survival under oppression. Its practices honor the sacred relationship between people, nature, and spirit through prayer, herbs, roots, and ritual. At Crossroads University, we approach Conjure as both cultural heritage and academic study, preserving its authentic lineage while empowering students to understand its deeper spiritual and historical foundations.